Monday 6th January 2014 at 2:33PM

The Fan Experience Company is delighted to announce it has agreed a strategic partnership with award winning sports content specialists Final Third Sports Media.

The two companies will join forces on several new projects, aimed at taking supporter engagement to new levels through the use of pioneering fan experience strategies, new media innovation and the creation of exclusive, captivating content.

The link-up will strengthen The Fan Experience Company’s reputation as leading fan engagement experts while increasing the range of support available to rights holders, leagues, associations, clubs and brands.

Mark Bradley, Founder of The Fan Experience Company, said: “The most sustainable businesses are built on what matters most to their customers and sport is no different.

“Sports businesses grow by engaging with fans, better understanding their needs and motivations and by creating experiences that make them feel valued, and our fan engagement strategies are helping the industry to do this.

“Final Third Sports Media are heavily involved across all media sectors in many different sports, here and abroad and their expertise in new media, communications and relationship innovation adds considerable strength to our offer.”

Chris Rivett, Managing Director of Final Third Sports Media, said: With our use of innovative new media platforms we have seen how content can be used to aid supporter enjoyment and how powerful and positive that can be from every perspective in the sporting space.

“The Fan Experience Company is at the forefront of improving fan engagement in sport and by partnering with them, we believe we can enhance the great work they are already doing and offer a complete solution with which to improve the matchday experience, strengthen supporter relationships and create enduring growth." 

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Registered Offices: 14 Greenacre Avenue, Wyke, Bradford, BD12 9DE
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